Pitching Leadership

This module explores how you can identify in more detail who makes up your audience and what of their needs you choose to address during your pitch to them.

Learning outcomes

• To be proficient in formulating clear and relevant questions during client briefs to extract comprehensive information necessary for the understanding and development of the pitch.
• To understand the cruciality of time allocation prior to pitching in order to seek clarity and to strategize and plan effectively

Learning Outcomes

• To be able to create a clear articulation of your current audience’s situation in relation to their industry trends.
• To be able to identify and explain the current obstacles faced by your audience.
• To be able to understand and implement the use of a pitch canvas for detailed elaboration of a campaign.

Learning outcomes

• Understand how storytelling can enhance audience engagement, create emotional connections and leave a lasting impact
• Be able to construct a pitch structure that incorporates storytelling elements such as grabbing attention, articulating a problem, presenting a solution, and outlining key benefits

Learning Outcomes

• Understand the importance of creating buy-in during a pitch process
• Know how to cultivate credibility, reliability, intimacy, and manage self-orientation when pitching to stakeholders

Learning outcomes

• Understand the significance of following up after a pitch or presentation and its role in building strong relationships with the audience.

• Apply various follow-up strategies to maintain momentum and address audience concerns.

• Demonstrate professionalism and effective communication skills during video calls by following best practices.

Learning Outcomes

• Understand the importance of the wash-up as a crucial step in the pitching process for reflection, refinement, and clarity.
• Learn best practices and practical strategies for effectively scheduling, preparing, facilitating, and following up on a wash-up.
• Discover how mastering the art of the wash-up can enhance pitching skills and drive business growth.